Velt

Overview

Velt is a modern smartphone company focused on thoughtful design, intuitive technology, and emotional connection. As the company prepared to launch its first flagship device, they partnered with Climb to define their brand and build a website that could introduce Velt to the market with clarity, confidence, and momentum.

The Problem

Velt was entering an intensely competitive smartphone market dominated by established global brands. While their product offered a refined user experience and strong technical performance, their early branding lacked distinction and their pre-launch website failed to communicate a clear point of view.

Key challenges included:

• No cohesive brand system or visual identity
• Messaging that focused on features instead of emotional value
• A website that felt generic and didn’t build trust or anticipation
• Low conversion rates on early waitlist signups

Velt needed a brand and digital presence that felt premium, human, and unmistakably different—without appearing inaccessible or overly technical.

The Solution

Climb partnered closely with Velt’s leadership, product, and marketing teams to reposition the company as a design-led, people-first technology brand.

Brand Strategy & Identity

Climb developed a complete brand system centered around calm confidence and everyday optimism. This included:

• A refined wordmark and logo system
• A warm, modern color palette designed to stand apart from cold, tech-heavy competitors
• A typographic system that balanced clarity with personality
• A brand voice focused on simplicity, joy, and empowerment

Website Experience

The website was designed to tell a story—moving users from curiosity to confidence to action.

• Clear, benefit-driven messaging replacing spec-heavy jargon
• Lifestyle-forward imagery showing the phone in real moments
• A modular design system for easy iteration post-launch
• Performance-optimized build for fast load times and accessibility

Every interaction was intentional, reinforcing Velt’s belief that technology should feel effortless and personal.

Project Timeline

• Week 1–2: Discovery & brand strategy workshops
• Week 3–4: Visual identity exploration and refinement
• Week 5–6: Website UX, copy, and interface design
• Week 7: Development, QA, and performance optimization
• Week 8: Launch support and analytics setup

Total timeline: 8 weeks from kickoff to launch

The Outcome

The launch positioned Velt as a credible, modern alternative in the smartphone space and exceeded internal growth benchmarks.

Results within the first 60 days:

• +212% increase in waitlist signups
• +68% improvement in homepage conversion rate
• +41% increase in average time on site
• -35% reduction in bounce rate
• Featured by multiple design and tech blogs during launch week

Most importantly, the new brand and website gave Velt a scalable foundation—one that could grow with future product launches, campaigns, and markets.

Closing

By aligning brand, messaging, and digital experience, Climb helped Velt launch with confidence in a crowded category—proving that clarity, craft, and restraint can be just as powerful as cutting-edge technology.