Ember Field

Overview

Ember Field is a specialty coffee company focused on thoughtful sourcing, small-batch roasting, and everyday ritual. As the brand prepared to expand distribution beyond its flagship café and online store, Ember Field partnered with Climb to create a marketing film that could capture the feeling of the brand—without overexplaining the process.

The Problem

Ember Field’s coffee was well-loved by existing customers, but their marketing struggled to communicate what made the brand special to new audiences. Previous content leaned heavily on technical details—origins, tasting notes, roast profiles—without capturing the emotion behind the daily coffee ritual.

Key challenges included:

• Marketing that felt informational rather than experiential
• Difficulty conveying quality and care without sounding pretentious
• Limited video content suitable for paid ads and brand storytelling
• A need to support both café and direct-to-consumer growth

Ember Field needed a film that could make people feel the brand before they ever tasted the coffee.

The Solution

Climb created a marketing film rooted in atmosphere, rhythm, and quiet moments—focusing on the sensory experience of coffee rather than the mechanics behind it.

Marketing Film

The film was designed to feel intimate and familiar, capturing coffee as part of daily life.

• Close, tactile shots of hands, steam, light, and motion
• Natural sound design layered with subtle music
• Minimal text and narration, letting visuals lead
• A warm, grounded color grade inspired by wood, fire, and morning light

Multiple cuts were produced for different contexts, including website headers, paid social, in-store screens, and email campaigns.

Project Timeline

• Week 1: Discovery, brand immersion, and creative direction
• Week 2: Story development, shot planning, and location scouting
• Week 3: Production across café, roastery, and home environments
• Week 4: Post-production, color, sound, and final delivery

Total timeline: 4 weeks from kickoff to final film delivery

The Outcome

The film helped Ember Field expand its reach while maintaining the intimacy that existing customers loved.

Results within the first 60 days:

• +83% increase in video engagement across social channels
• +39% lift in direct-to-consumer sales during campaign period
• Higher in-café foot traffic following film rollout
• Strong performance in paid social placements
• Positive feedback from wholesale partners using the film in pitches

Most importantly, the film gave Ember Field a storytelling asset that could evolve with the brand—supporting future products, seasons, and locations.

Closing

By focusing on mood over messaging, Climb helped Ember Field translate a daily ritual into a cinematic moment—proving that the strongest brands don’t just explain what they do, they show how it feels.