Alder & Stone

Overview

Alder & Stone is a custom home builder specializing in thoughtfully designed residences that balance craftsmanship, functionality, and long-term livability. As the company expanded into higher-end custom projects, they partnered with Climb to redesign their website—creating a digital experience that could clearly communicate quality, process, and trust to prospective homeowners.

The Problem

Alder & Stone built exceptional homes, but their website didn’t reflect the level of care or detail that went into their work. The existing site relied heavily on generic imagery and lacked the structure needed to guide potential clients through a complex, high-investment decision.

Key challenges included:

• A website that focused on finished homes without explaining the building process
• Difficulty differentiating from other local custom builders
• Low engagement from qualified leads despite steady traffic
• No clear path for educating and converting serious inquiries

Alder & Stone needed a website that could act as both a portfolio and a sales tool—one that built confidence before the first conversation.

The Solution

Climb redesigned the website around clarity, transparency, and storytelling—helping prospective clients understand not just what Alder & Stone builds, but how and why.

Website Experience

The new site was designed to guide users through the full journey of working with a custom builder:

• Clear process-driven navigation explaining each phase of the build
• Elevated project photography supported by concise, human-focused copy
• Dedicated sections addressing common client questions and concerns
• A modular content system allowing easy updates as new projects are completed

The experience was intentionally calm and structured—mirroring the way Alder & Stone manages complex projects.

Project Timeline

• Week 1: Discovery, client interviews, and website strategy
• Week 2: Information architecture and wireframes
• Week 3–4: Visual design and content development
• Week 5: Web development, QA, and performance optimization
• Week 6: Launch and analytics setup

Total timeline: 6 weeks from kickoff to launch

The Outcome

The new website helped Alder & Stone attract more informed, qualified leads and streamline their sales process.

Results within the first 90 days:

• +74% increase in qualified inquiry submissions
• +49% increase in average time on site
• -32% reduction in bounce rate
• Improved lead quality reported by the sales team
• Clearer alignment between client expectations and project scope

Most importantly, the website became a long-term asset—supporting future growth without requiring constant redesigns.

Closing

By focusing on clarity and trust, Climb helped Alder & Stone turn their website into a true extension of their building process—proving that strong digital experiences matter just as much in physical spaces.